MANU GONZÁLEZ

product designer & art director


KAORI.


2020
Graphic  & Product Design
Partners: A. Briñol & V. Gallardo
Tutor: F. Bermúdez, A. Llobet & E. Alsina

KAORI is a Project Based Learning focused on developing a range of products around cold brew coffee from two points of view: 3D product development and modeling and graphic design.

KAORI is a brand concept that produces a cold brew coffee experience case to advertise the brand. This case contains all the necessary elements to prepare your coffee drink at home.

KAORI = aroma / fragrance
DEER = BALANCE (according to the Shinto tradition)



HOW TO USE IT

Inside the box the user can find all the products perfectly placed. In the middle of them there is a card that explains how to follow the preparation instructions correctly. In addition, the box cover has five custom-made incisions in the wood where the products can be placed during the preparation of the coffee drink, inspired by a traditional tatami table.





PACKAGING

The cold brew coffee experience case is covered by a recycled cardboard ring that contains the branding and legal information, all in a single ink color, making it easier to recycle. In addition, this cardboard has a hole in the upper part that allows the user to see the incision of the logo on the box cover.




Distribution of the products inside the box



Technical drawings and information on the type of closure of each container