VESTIR UN PERFUME.
2023
Master’s thesis in Design & Art Direction
Partners: P. Climent, E. España, M. Martí &
A. Rodríguez
Role: Concept building & packaging design
The project focuses on creating an entirely new 'product' and elaborating the 'visual and narrative universe' of a fragrance that will soon be launched on the market.
Based on an unpublished fragrance and an evaluation of its olfactory notes, a concept, a brand story and visual expression for the new perfume, as well as its packaging, are requested.
Based on an unpublished fragrance and an evaluation of its olfactory notes, a concept, a brand story and visual expression for the new perfume, as well as its packaging, are requested.
CREATIVE CONCEPT ‘IDENTITY THEFT’
Identity is the set of traits or characteristics of a person that distinguish him or her from others. The limits of identity are marked by oneself, either directly or indirectly.
Our perfume steals you. Yeah, you, and not from you.
From images in which they appear and are publicly exposed, other users will understand the context and fill in the gaps until an identity is created. This identity may not represent the user; stealing the identity that really belongs to the user.
Identity is the intrinsic essence that shapes us and sets us apart as individuals. Historically, perfumes have been a way to express our identity through the sense of smell, adding distinct characteristics that others can perceive.
"Our fragrance provides the option to detach from one's own identity and enter a new world of possibilities and forms of expression. Our perfume allows stealing oneself with the possibility of gaining everything in return, or getting lost in the attempt."
VISUAL REPRESENTATION OF IDENTITY THEFT
SECONDARY PACKAGING
The consumer will receive a certified package at home, containing personal information, making it clear that their identity has been stolen. The padded and personalised package contains different photographs and personal data. To obtain the fragrance, the user must break the bag protecting the perfume, thus also breaking their stolen identity and obtaining a new one.
PRIMARY PACKAGING
The primary packaging is made of reflective glass so that the consumer will be reflected in it while seeing his or her own name engraved on the bottle.
The primary packaging is made of reflective glass so that the consumer will be reflected in it while seeing his or her own name engraved on the bottle.
CREATIVE BOOK
